Friday, 4 October 2013

What Is A Target Audience?

In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. For example, if a production company makes a comedy film, it is specifically aimed at the target audience of the younger generation and fans of comedies. 
A target audience can be formed of people of a certain age group, gender, marital status, e.g teenagers, females, single people, etc. 
What is a target audience? by josephgarratt1996 on GoAnimate

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