| The Purge | |
|---|---|
 Theatrical poster (Hospitality Services version) | |
| Directed by | James DeMonaco |
| Produced by | Michael Bay Jason Blum Andrew FormBradley Fuller Sébastien Kurt Lemercier |
| Written by | James DeMonaco |
| Starring | Ethan Hawke Lena Headey |
| Music by | Nathan Whitehead |
| Studio | Platinum Dunes Blumhouse Productions |
| Distributed by | Universal Pictures |
| Release date(s) |
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| Running time | 85 minutes |
| Country | United States France Belgium |
| Language | English |
| Budget | $3 million |
| Box office | $43,555,455 |
From this trailer of the film 'The Purge' I am going to discussing aspects such as sound, mise-en-scene, cinematography, editing, choice of titles, narrative, genre, casting and company credits. The reason for going in depth on this trailer is so that I can get ideas and so that I can understand what consists of a film trailer.
We hear mechanic noises which is relevant to the security system being armed. A gun shot which is an audio effect to show violence and danger. Doorbell rings to draw attention to what or who is at the door. The daughter says "Nothings ever going to be okay" this sets the scene that it is going to be scary film and that bad things are going to happen. The dad then says "We will get through this" this shows hope.
Music - The audience can hear a piano playing soft music at the start which juxtaposes to the next bit of eerie and evil music. Patriotic music at the end whilst all the violence is going on this is ironic.
We see the Father of the family wearing a suit, this portrays wealth and that the family have money. The dining room is very posh and looks expensive with nice champagne glasses etc... We are also shown a wall with a large amount of trophies meaning the family is successful and has a history of winning. The audience are shown a birds eye view of the neighborhood were this family is based, and we can see the huge mansions agin showing the viewers of this families rich life style, also this will make the audience scared because it doesn't matter how rich you are terrible things can still happen to you...making you feel that no one is safe! Next we see a knife, symbolizing danger and death again backing up the point of this horror film. To reassure the audience of this families rich life style we are shown their mansion with security doors being enabled, which allows the viewers to deduct how wealthy this family are.
The first thing the viewers see is a long shot of a mother, father and kid with the sun in the background representing light/hope, also portraying the film is going to be family based. We see a close up on the dads face which shows him smiling and being really happy, this is ironic as the audience know that this film is a horror but the audience gets to see that this is a happy man with no problems which makes the fact that something bad might happen to him even worse. A long shot of the calm happy family sitting at their dining table to represent a normal family so anyone of us could be part of this film.
They cut from scenes and shots on to the next one very quickly to portray the fast paced and thriller packed action that entails a horror genre film. They focus more on the family to show the distress and not as much focus on the masked murderers to keep the mystery hidden also to keep the audience frightened and entertained. Also another main focus is on the wealth of the family and to make people feel that even though the family are rich...money cant save you! The camera also highlights darkness to keep the horror film and scare the viewers so that they can experience their worst fears in the dark.
"AMERICA, A NATION REBORN" portrays hope and change to a country that was previously in a terrible state, "UNEMPLOYEMENT IS AT 1%" and "CRIME IS AT AN ALL TIME LOW" backing their previous statement with a fact to get the audience aboard with the idea of the film and therefore not having any questions why there is a purge and not thinking its a stupid idea but again understanding the film and realising why there is a purge. "BECAUSE ONE NIGHT A YEAR creates anticipation then is tells the audience "ALL CRIME IS LEGAL" all writing is in capitals to emphasise the point. Special Effects - Young boy disarms system and the mechanic doors come down so you have a mixture between the props team and the visual effects team.
Narrative (What are the audience shown/not shown?) - The audience are shown a very rich and wealthy family who are very calm about the very serial and dangerous event that is about to unfold which makes the audience believe that this family have survived this night each year it has been running. The viewers are let to conceive that the family are safe because the security system has been armed, when the innocent son performs a selfless act to save a severely wounded man on the street by disarming the system therefore allowing the disheveled stranger to gain entry in to this family's humble abode. When all of a sudden the family receive a knock at the door from a eerie looking group of young adults, who give the family a task that if is not completed then all hell will break lose putting the families lives who the audience have just become attached to in danger. leaving the viewers intrigued and on the edge of their seat. The audience then see the group of delinquents in smiling masks and masks are normally associated with horror and evil reassuring the viewers that this is going to be a scary film. Again backing up the point of the scary theme the audience are shown a few shots of people screaming in terror and images of knives fully grabbing the audiences attention.
The Genre of this film is horror/thriller/sci-fi. this is clearly portrayed through the trailer. Just by looking at the genre the audience can expect this film to be scary, and it also will be an on the edge of the seat type of film.
They have casted stereotypical normal family are casted as the actors in this film, the reason behind this is because their are a significant amount of families in the world who now when they see this trailer will connect with the family in it, also the audience could experience what the characters are going through as they are so similar to the actors which makes the film much more scary towards the viewers. the daughter is also a very attractive young female so it will grab the attention of the male audience
The only company credit that is shown is 'Universal Studios'. This is very important because universal is a prestigious and one of the most well known companies ever! the significance of this is immense, this trailer only needs to use this one company just to reassure the viewers that this movie is going to be good and that a lot of money would have been invested in to this film. Also because of Universals years and years of producing quality films loved around the world, they already have a pre-sold audience of people who are going to watch the film no matter what, in hindsight gaining 'The Purge' a pre-sold audience.
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